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Some of the most ambitious corporate blogging campaigns have been primarily aimed at B2B uses. Microsoft and Sun, which between them have about 10,000 corporate bloggers, use this tool to reach developers, business customers and prospective employees. The blogs are easily searchable and they allow readers to pose questions to the best sources of information.

Among other b-to-b companies that are using blogs effectively are Emerson Process Management, the New York Stock Exchange, Marriott, PriceWaterhouseCoopers, Boeing and Accenture, to name just a few. You won’t find a lot of playful repartee and trivia contests here. These blogs are intended to communicate useful information and reinforce their authors and their companies as authorities in their fields. ...

I loved this wise passage — from the Sunday New York Times Magazine in Behind 'Obama's People' — about the nature of portrait photography, which I've been slowly getting into:

In "Camera Lucida: [Reflections on Photography]," his searching reflection on how photographs convey their meaning and emotional power, Roland Barthes suggests that any time a subject steps in front of a camera to have his portrait taken, four people show up: who that individual thinks he is, who he wants others to think he is, who the photographer thinks the subject is and whom the photographer will try to make use of to bring about his art.